Taking Your Business to the Next Level
Our specialty lies in strategic planning, auditing, and managing the complete suite of Google and Bing advertising products to meet your business's unique requirements. By leveraging our expertise in these platforms and extensive knowledge of pay-per-click (PPC) advertising, we can complement your existing marketing channels and boost the overall performance of your marketing efforts.
SEM Services
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Strategize
Our approach involves gaining a thorough understanding of your business, customers, current acquisition strategies, and overall objectives. With this information, we can tailor a digital strategy that is uniquely suited to your business needs.
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Launch
After gaining a comprehensive understanding of your business and goals, we collaborate with you to merge your vision with our expertise, creating and deploying campaigns aimed at engaging your desired audience and driving growth at an accelerated pace.
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Optimize
We continuously assess and analyze the effectiveness of our campaigns, evaluating which strategies are successful and which are not. Our primary focus is on ensuring that your key performance indicators (KPIs) and business goals are being achieved, and we use this information to make any necessary adjustments to optimize your return on investment (ROI).
Our Approach
At Target Media, we don't just provide good advice - we put it into practice. With a collective 15 years of experience in the digital performance marketing space, we noticed a significant gap between marketing spend and tangible business results, prompting us to create a company that helps minimize inefficiencies and maximize results for our clients' paid advertising goals.
Whether you're looking to audit your current accounts, improve the performance of existing accounts, or add PPC to your marketing mix, we're here to help. We tailor our approach to meet your specific needs.
Our initial conversation with you serves as the foundation for the marketing strategy we design. We take the time to understand your company, its offerings, your customers, and more before building a customized strategy and timeline for building, launching, and evaluating campaigns.
Prior to launching a campaign, we ensure that KPIs and goals are clearly established so we can benchmark our performance along the way. Once the strategy and goals are laid out, we create a consistent and compelling message that combines keywords, ad copy, images, and site experience to produce results.
Making a plan and setting it in motion is only half the battle of a successful paid marketing campaign. The other half involves consistent monitoring and adjusting to ensure the campaigns are performing at their best and reaching your goals. Our hands-on approach ensures that we are in your accounts every single day, seeing what we can do to adjust bids, rework ad copy, optimize on-site performance, and monitor competitors to ultimately improve conversions and deliver the highest ROI possible.
At the end of the campaign, we study the results to determine whether we've met the goals outlined in our initial strategy. From there, we'll determine the success of the campaign and how to capitalize on that success to further grow your business.